The article highlights the growing significance of Advergaming – the fusion of advertising and gaming – in modern marketing campaigns. Drawing on data from the Digital Marketing Association and Nielsen, it illustrates the rising consumer demand for interactive and engaging brand experiences.    Marketing has undergone a significant transformation in the era of Marketing Innovation 5.0, where conventional marketing strategies and technology synergize to create a new and exciting landscape. One of the most prominent innovations is the utilization of Advergaming in marketing campaigns. Advergaming, a creative blend of advertising and gaming, not only conveys information but also introduces an interactive dimension that provides a unique appeal to consumers.    According to the latest report from the Digital Marketing Association (2023), the use of Advergaming in marketing campaigns has seen a significant increase since 2020. This data indicates that consumers now expect more interactive and engaging experiences from brands. In response to this trend, many companies have adopted Advergaming strategies to enhance the appeal of their marketing campaigns. A recent consumer study conducted by Nielsen in 2022 revealed that 78% of consumers are more likely to interact with ads that include gaming elements. This confirms that Advergaming is not just a passing trend but a growing need in modern marketing. The survey also unveiled that consumers engaged in gaming marketing have a 20% higher information retention rate compared to traditional campaigns.    Quoting the success of a leading soda brand's campaign in 2023, where they created a mobile game integrated with their product. An example of such a soda brand is "FizzyFun," a leading soda brand in 2023. FizzyFun decided to create an integrated mobile game to strengthen interaction with consumers and enhance brand awareness. FizzyFun launched a mobile game called "FizzyQuest," where players embark on a virtual adventure that aligns with the consumption of fizzyfun soda. In this game, players can explore various levels based on the unique flavors and characteristics of each fizzyfun variant. The game's objectives include collecting fizzyfun soda bottles, completing specific challenges such as jumping obstacles or gathering ingredients for creative drinks, and reaching certain levels by accomplishing missions inspired by various variants, such as searching for exotic fruit flavors or facing carbonated ice cream challenges.    Players earn points each time they achieve milestones in the game, which can be redeemed for discounts when purchasing Fizzyfun at specific stores. There are also opportunities to obtain exclusive merchandise such as hats or glasses with the Fizzyfun logo, holiday trips, or exclusive FizzyFun packages.With FizzyQuest, Fizzyfun achieved a significant increase in consumer interaction. Players not only enjoyed the fun game but also formed a closer connection with the Fizzyfun brand through this Advergaming experience. This positive impact is reflected in a 40% increase in brand awareness and a 20% sales boost, making FizzyQuest a successful example of integrating Advergaming into the marketing strategy of a soda brand. As a result, they witnessed a 35% increase in brand awareness and an 18% increase in sales. This data confirms that Advergaming not only provides entertainment but also has a positive impact on business performance. However, it's essential to note that the success of Advergaming doesn't come without challenges. A report from Global Marketing Insights highlights that improper implementation can lead to adverse effects. Therefore, it's crucial for brands to understand their target demographics and integrate Advergaming synergistically with their brand values.    Consequently, Marketing Innovation 5.0 with unique campaigns through Advergaming is not just a trend but a strategic step in facing the changes in marketing. Advergaming is not merely about providing information but creating an unforgettable experience. Now is the time for brands and small businesses to embrace this opportunity to present unique and relevant campaigns. Advergaming is not just a creative touch but also a key to success in an ever-changing marketing era.    With a focus on innovation, PIJI is not just a solution for improving businesses but also a driver of connectivity and sustainability in the business ecosystem. In the era of Marketing Innovation 5.0, strategies like Advergaming are not just temporary trends but strategic steps in facing marketing changes. PIJI, with its vision and mission, stands as a partner to help businesses optimize customer experiences and achieve sustainable success. Join PIJI in creating a better future for business and customer relationships.